Give Google Analytics Donation Tracking
Give Google Analytics Donation Tracking uses the enhanced e-commerce features of Google Analytics to measure the success of your donation campaign. Track user interactions with donation forms throughout the user’s site experience.
With Give Google Analytics Donation Tracking, you can take the guesswork out of understanding how your website visitors donate. Enhanced eCommerce tracking is free and built right into Google Analytics.
Give Google Analytics Donation Tracking is Perfect
When enabled, it captures a wealth of information about your donation transactions, including transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor donates.
“But wait,” you ask, “We don’t sell products…” That’s okay! Payments are still being made, and therefore transactions are still taking place. This means you can leverage the power of enhanced eCommerce tracking for donations, too!
Unlock powerful reporting features
Not only do you get better transaction data within Give Google Analytics Donation Tracking, but this integration also opens up access to a world of useful reports:
- Most valuable traffic sources
- Most popular donation forms
- The number of visits made before a user donates
- Which donations are reimbursed the most
- Which donation forms have the highest conversions
How Give Google Analytics Donation Tracking Works
Chances are you already have Google Analytics tracking implemented on your website. This plugin is not intended to replace your current integration. Rather, it aims to enhance it. Simply install and activate the plugin and immediately your donation data will start being tracked in Google Analytics.
Please note that you must be using GA’s Universal Analytics to use Enhanced Ecommerce Tracking. Chances are you’re already on it as it’s been the standard for years.
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