WooCommerce Give Products is the most straightforward extension for gifting products to customers without them having to go through checkout. In practice, it creates the free order, assigns it to the customer, and sets everything up for fulfillment, just like a regular purchase, but without the charge. We adopted it to handle “complimentary orders” in seconds: rewards for loyal customers, complimentary replenishments when there are issues, and surprise promotions during seasonal campaigns. From day one, we noticed it simplified management; it eliminated the hassle of setting up coupons, manual shopping carts, or complicated support workflows.
With WooCommerce Give Products, we eliminate friction: the customer receives the product in their account and the corresponding email, without any extra steps. In our operation, this was key to increasing post-sales satisfaction, because the customer feels that the store anticipates their needs and resolves them. It also helped us in marketing: when we want to activate an “automatic gift” promotion for a VIP segment, we can do it without blocking the user at checkout.
In short, WooCommerce Give Products turns a good intention (giving away products) into a clean and trackable process. And because it maintains WooCommerce’s logic for stock, notes, and emails, the team doesn’t have to learn a new tool or leave their workflow.
Use cases that convert: loyalty, replenishments, and surprise promotions
We like to think of WooCommerce Give Products as a Swiss Army knife for customer loyalty. Case 1: VIP loyalty. You create a list of top customers and, with WooCommerce Give Products, send them a complimentary product that reinforces your value proposition (a new fragrance, a texture, a digital add-on). Case 2: Friendly replacement. When an order arrives with a problem, we give away a replacement without asking for anything in return; this gesture reduces friction and prevents the user from abandoning the brand. Case 3: Frictionless cross-selling. You give away a mini complementary product for the customer to try; then you measure conversion to the full version.
In our experience, “the time spent managing complimentary orders decreased, and post-sales satisfaction increased.” Before, each exception was a minor administrative ordeal. Today, with WooCommerce Give Products, the support team implements the solution while speaking with the customer and closes the case in a single interaction. It also worked very well for product launches: on day one, we gave away a unit to micro-influencers or loyal customers to generate early reviews; since it was a real order, everything was recorded. WooCommerce Give Products gives operational form to commercial generosity, without any workarounds or shortcuts that will skew your metrics.
Recommended operational flow: from discharge to follow-up
Our workflow with WooCommerce Give Products is simple and repeatable. First, we define criteria: who receives gifts (VIPs, resolved cases, campaigns), which products are eligible for gifting (downloads, samples, specific variations), and what time-bound limits apply. Then, we configure clear email templates so the customer understands they’ve received a gift and what to expect. Once this is in place, the support or marketing team uses WooCommerce Give Products to create the gift order, assigning it to the correct customer. If it’s a physical product, it goes to fulfillment and is shipped with the same tracking as any other order.
We track gift orders with a shared dashboard: open, pending, and closed gift orders. Since registration is a regular order, WooCommerce reports capture activity and stock levels. At the end of each campaign, we measure: how many gifts were given, which products were given, and their impact on repeat purchases or Net Promoter Score (NPS). Our lesson learned: when the process is short, the team adopts it. WooCommerce Give Products makes gifting as natural as creating an order, which reduces downtime. “We use it for loyalty campaigns and to handle restocking as a goodwill gesture,” and it saved us back-and-forth communication with the client and finance department.
Best practices: stock, reporting and customer communication
To ensure WooCommerce Give Products functions flawlessly, we focus on three key areas. Stock: We mark products as “giftable” and create a quick view to monitor inventory; for samples, we define maximum quantities per period. Reporting: We label gift orders with a standard internal note (e.g., “GF – Q4 Loyalty”) to group them into reports and analyze their impact. Communication: We customize the subject line and body of the gift email to explain what the customer will receive and whether there will be a physical shipment or immediate access in their account.
Furthermore, we ensure fiscal/accounting consistency: although WooCommerce Give Products creates an order with zero cost, we document the reason for internal audits. If you handle external logistics, include your 3PL in the Standard Operating Procedures (SOP): gift orders should flow with the same priority as a regular order and, if applicable, be labeled as “complimentary.” Finally, prevent abuse by combining WooCommerce Give Products with simple rules (limits per customer, excluded products, time periods). With these practices, the plugin becomes a brand lever: you give gifts with intention, measure results, and maintain operations without surprises.
Compatibility and requirements (HPOS, versions, performance)
WooCommerce Give Products fits seamlessly with WooCommerce’s modern architecture, making it easy to maintain stability with HPOS and recent versions. As a flow that generates standard orders, it doesn’t introduce any unusual compatibility layers: it follows the same order lifecycle. Performance impact is minimal; there are no heavy queries or timed processes—it runs whenever the team decides to give something away. Our technical checklist includes testing it in a staging environment after every WooCommerce update and verifying that emails are sent with the correct subject line and the active template.
If your store combines physical and downloadable products, WooCommerce Give Products handles both seamlessly. For physical products, it respects stock levels and shipping triggers; for downloadable products, it activates access and download limits as if a purchase had been made. It also works without conflict with coupons because it doesn’t need them: the order originates free of charge. Do you have a mixed stack with loyalty programs or CRM? Integrate notes and tags so your team can quickly identify why each customer received a gift. In our experience, WooCommerce Give Products adds order, not complexity.
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